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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] we have to revisit the once marginalized Converse, Nike, this famous brand canvas shoes, Nike has become a big money secret weapon. March 20, Nike announced the latest quarter earnings. Excluding the impact of foreign exchange rates, as of February 28, 2015, Nike's revenue grew by 13%, including the Nike brand revenues increased to $ 6.9 billion, an increase of 11%. Obviously, Nike's overall growth rate than the Nike brand, and increase the reason for this difference is the filling Converse. As of February 28, Converse last quarter's revenue reached $ 538 million, an increase of 28%. Thus, the famous American investment site The Motley Fool is like Converse describe internal drive lurking in the Nike radar. For the performance of substantial growth in the last quarter of Converse, Nike Chief Financial Officer Don Blair said, "an objective reason is that some shipments just ahead of the fourth quarter to this quarter, of course, the most critical is due to North America Rapid growth areas of performance. And in some areas of the European market, we have introduced more direct channel, this direct-to-consumer approach continued to be strong. " In addition, the Converse Chuck Taylor All Star series celebrating 98 years of marketing activities, its brought important growth point. "We put a lot of infrastructure costs and marketing expenses, Converse and therefore gain a huge market demand." Don Blair explained, it seems from the data, the more obvious the effect of these inputs. Not only this, but also, and recent growth Converse brand related litigation. Over the yea jordan retro 14 white/fuchsia blast/black rs, a variety of plagiarism on the market behavior of a few Converse canvas shoes, Converse has long patience finally bright and clear in their attitude last year. October 2014, Converse filed against 31 competitors in trademark infringement lawsuit, the defendants included H & amp; M, Wal-Mart, FILA, and other famous brands. Converse said the illegal use of their core design element classic Chuck Taylor sneakers, and mass production, distribution or sales of these cottage products. the face of large-scale plagiarism, the past few years, Nike has been to try to avoid court proceedings, but sent a warning letter. However, in the past sent out more than 180 warning letters did not bring any results, Nike and Converse had filed a lawsuit in New York federal court. It turns out that legal action Converse channel is correct. According to the complaint report for February showed a part of the defendants have been voluntary and Converse reconciliation, and to stop the infringement, which were included in H & amp; M, Tory Burch, Zulily and Ralph Lauren4 well-known brands. Among them, the American big-name fashion Ralph Lauren not only agreed to financial compensation, it will destroy all infringing sneakers, production template tools and related marketing materials. This progress, will inevitably bring about growth and enhance brand influence Converse product demand. More importantly, this will get rid of troubled tort Converse more than ten years of big problems, confidence in the brand can not be ignored internal enhancements. Of course, as many as 31 cases of lawsuits has not completely ended, many of them difficult to deal with complex cases cheap foamposites . It is hard to judge the results of litigation can bring much positive impact as Converse. However, one thing is certain, and that is continue to increase shareholder Converse are more popular than ever Nike welcome. In 2003, Nike decided to price $ 305 million acquisition of Converse, most people are not optimistic about the prospects after being acquired Converse. But no one knows the reason why Nike will acquire Converse, stress is a basketball player in the field of resources and channels. Before the 1980s, the lack of competition in the market because of basketball, Converse was once the NBA's dominant United States, Converse basketball shoes on the field everywhere. But soon after, Nike, Adidas and Reebok and other brands have rise hindsight old Converse also a chance to respond, and after the product technology and design are far throw. Fading Basketball products makes Converse devastated. acquisition of the year, with annual sales of only $ 205 million Converse. But after Nike acquired Converse basketball remaining resources on the first series of its merger. Then the low-tech, relatively inexpensive Converse basketball shoes as Nike's low-end products, to attract young consumers. In terms of player endorsements, Nike, Converse will sign some strong young players to be the commercial value of these players has improved, and then be dug Nike original brand name. All in all, Converse is Nike basketball court as "transitional board." Ultimately, the clever Nike Converse rely on resources and brand strength of existing technology to gain a firm foothold in the NBA soon. The Converse brand was diluted after its resources, has b cheap air jordans ecome a marginalized sports brand. In a few years after the acquisition, the Converse sometimes could not find their own direction. At that time the situation Converse, Reebok and now quite similar. In 2006, Adidas for basketball and football fields in the United States against Nike, the formal acquisition of the time in the US market leading sports brand Reebok. There is no doubt the first to seize a strong suitor resources Reebok basketball and football and other products, Reebok, Adidas has also been replaced by a series of endorsements in the NBA. Then on branding, Reebok gradually lost properties, deteriorating operating performance, and lost the American Football League NFL sponsorship deal in 2010. Then, nearly two years Adidas will transition to the fitness brand Reebok, to help companies to attract female consumers. But the results show continued drag, Nike, Adidas and New Balance and other brands in front, Reebok fitness areas difficult to turn. Late last year, there was news that Adidas will sell Reebok brand. Although the company denied that, but the face of Reebok, Adidas patience before the hard line will not remain too long, it is likely to give up at any time to save the brand. Compared with Reebok, Converse is much luckier. Converse has been weakened after basketball superiority and sports properties, Nike will its transformation into a casual fashion brand. Relying on the more than century-old brand, and unsurpassed design classic canvas shoes, Converse quickly among young people then set off an upsurge. In fact, after the acquisition of Converse, Nike also make up a short board. Previously, Converse made generous t foamposites for cheap alk about technology, but only canvas shoes feelings, this strategy is not only to keep a lower product cost, and feelings-oriented marketing tools and dramas also captured the North America, Japan, Korea and China girl heart . The previously mentioned classic canvas shoes 98 anniversary marketing campaign, it is this strategy is reflected in the last quarter to create a lot of market demand for the Converse. With the increasingly clear positioning and strategy, Converse in recent years, growth momentum is very strong --2012 fiscal year and fiscal year 2013 revenues were $ 1.324 billion and $ 1.449 billion; by 2014, its business close and then climbed to $ 1.684 billion, up 16.22% surge; previous quarter year on year growth is up 28%. It now appears, Nike completed a successful investment. This year for the Nike brand to create revenue, on the basis of the purchase price has been almost sixfold. It is foreseeable that in the future a longer period of time, make some money, Nike may put more resources into Converse. At least, Nike will not be like 12 years ago as "neglect" its secret weapons. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Danby Merino fashion brand)Sports players adidas Originals by NEIGHBORHOOD BW Moc Shoes & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2014-10-13 11:29:23 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: FLIGHTCLUB Chinese site] Print & nbsp; Close Chinese shoes Network October 13 hearing, a number of multiply-linked plan adidas Originals are widely watched this season, in addition to cooperation with NIGO joint fami Retro jordans for sale ly, as well as adidas Originals by NEIGHBORHOOD also the focus of everyone lies. Designer Shinsuke Takizawa season not only in cooperation with a variety of clothing brand design, as well as a series of sports shoes are intended to subvert everyone's impression, such as this pair of BW Moc is one of them. BW Moc in "Moc" on behalf of "Moccasin", by definition, reference is made moccasin shoes shoe design, representative of the car line structure and tassels are presented on this pair of sneakers, suede uppers composition and use of beads The three flags also shoes into the rich ethnic color. (Media Partner: shoe-like image & nbsp; Moxi Mi Nick shoes) & nbsp; Related newsthis spring, a joint edition of KAWS and Jordan Brand Air Jordan 4 is coming soon. After a period of mystery, there are new details flowing out. The flip side of the fur mask continues to dangle our appetite for KAWS, x, Air, Jordan, 4. in our impression, golf shoes are definitely an unpopular category, but that doesn't mean they don't make interesting things. Recently, Adidas golf will Augusta National Golf Club Pimento Sandwich Cheese cheese sandwich (a sandwich) into the design of shoes. This pair of breathable fabric, full palm Boost, and is equipped with a rubber sole for golf shoes, the insole is full of printed sandwich pattern. It is reported that it will come out next month, 3, priced at $180.0.jpg (145.81 KB, download number: 0) download attachments saved to the album 2015-7-31 15:06 upload 1.jpg (120.85 KB, download number: 0) download attachments saved to the album 2015-7-31 15:06 upload 2.jpg (123.49 KB, download number: 0) download atta jordans for sale chments saved to the album 2015-7-31 15:06 upload · BK2 Keith Haring& copy; & Jeremy Scott series - Fashion Designer Jeremy Scott will Keith Haring a visual artist has not been published works into the footwear design of this group of products, and show the engravings like artistic effect; and clothing design is the use of Haring for the creation of the famous dance artist Bill T.Jones body painting pattern. This series of global apparel limited 2500, the retail price of RMB2560 Chinese shoes; Global Limited 5000 pairs of shoes, the retail price of RMB1260 Chinese. 〈br scott="" keith="" and="" fashion="" designer="" jeremy="" haring="" foundation="" are="" closely="" related,="" so="" in="" the="" use="" of="" keith's="" works,="" he="" is="" most="" suitable="" candidate.="" because="" rich="" imagination="" versatile="" scott,="" industry="" has="" a="" number="" loyal="" followers.="" from="" missouri,="" there="" no="" strong="" background,="" but="" eventually="" became="" very="" personality="" designer,="" creative="" design="" tends="" to="" extreme. 07.jpg (93.87 KB, download number: 0) download attachments saved to the album 2009-1-6 11:12 upload 08.jpg (85.25 KB, download number: 0) download attachments saved to the album 2009-1-6 11〉Nike Sneakerboot series special shoe shoes shape is not surprising, but in order to adapt to the winter climate and health Sneakerboot, always love to use darker shades of color, and the launch of the Nike Air Max 90 Mid white blue small fresh color can also bring warmth in the winter, it is worth mentioning is the shoe design the new version for seamless bonding. The new number of 616314-104, so love friends now through the 43einhalb to 145 euros in the purchase price. nike-am90-snkrbt-ns-616314-104-01-616314-104.jpg (42.08 KB, download times: 0) download attachment Nike Air Max 90 Mid NS Laser Blue 2014-11-12 upload at 14:37 nike-am90-snkrbt-ns-616314-104-03-616314-104.jpg (40.5 KB, download times: 0) download attachment Nike Air Max 90 Mid NS Laser Blue 2014-11-12 upload at 14:37 nike-am90-snkrbt-ns-616314-104-02-616314-104.jpg (37.39 KB, download times: 0) download attachment Nike Air Max 90 Mid NS Laser Blue 2014-11-12 upload at 14:37 nike-am90-snkrbt-ns-616314-104-04-616314-104.jpg (36.35 KB, download times: 0) download attachment Nike Air Max 90 Mid NS Laser Blue 2014-11-12 upload at 14:37 nike-am90-snkrbt-ns-616314-104-05-616314-104.jpg (25.75 KB, download times: 0) download attachment Nike Air Max 90 Mid NS Laser Blue 2014〉The ASICS brand basketball shoes have the impression mostly dunk master credit, like many players hisash and xiangyangin teams, teams such as the king of the hill with the ASICS basketball shoes, but for a long time the basketball shoe market has been at Nike and Adidas compared to carve, is a minority, but recently listed in August 4th this flagship NAKED EG-02 in Japan, is dedicated to creating the striker shoes, the biggest selling point is the protection system composed of TPU, as well as the sole contact with the ground surface is large, can provide a certain degree of qualitative jump stability, and let the striker are projecting in the running action have a protective effect, at present the introduction of many colors, but unfortunately the place is designated stores in Japan only local sell. asics_basketball0021.jpg (112.8 KB, download times: 0) download attachment ASICS NAKED EG-02Upload 09:57 2014-8-29 asics_basketball001-thumb-822x548-219801.jpg (115.33 KB, download times: 0) download attachment ASICS NAKED EG-02Upload 09:57 2014-8-29 AJP-B-Naked-Eg02-content-img01.jpg (277.03 KB, download times: 0) download attachment ASICS NAKED EG-02Upload 09:56 2014-8-29 AJP-B-Naked-Eg02-content-img03.jpg (349.37 KB, download times: 0) download attachment ASICS NAKED EG-02 2014-8-29 09:57 uploads ASICS, NAKED EG-02 00 Jordan Brand continues to bring us a new color Jordan Spizike, which is an exclusive version of GS. Grey black collocation constitutes the shoe body with white soles in details with electric orange decoration, black TPU is orange ink with bottom decoration design. Shoes are expected in October 22 official login Jordan Brand pointing shop, like friends, please pay attention. Jo〉to the 92-93 season, Michael first become history for three consecutive years won the finals MVP award. AIR JORDAN 8 RETRO will bring black chrome color glory return smooth black cattle nubuck leather uppers with chrome elements. Saturday, it will be in the bag, to review the world for the crazy FMVP road. The number of 305381-003 shoes, 12 in 19, officially on sale, priced at 1399 yuan. source: gc911DMC Kicks with Kanye album "Gold Digger" for the inspiration to create this double Air Jordan 4 "Gold Digger" custom, gold decoration details plus neck hung a gold necklace XFR, let a person feel exaggerated sense! During the all star game, Kayo launched the skateboard with Jordan Brand. 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